Please don’t tell me about sales

Through the day, I usually get around half a dozen or so emails from different retailers advertising something – free shipping, clearance sales, or new items. Some retailers seem to send daily emails (ahem, lookin’ at you Dell) while others come once a week or once a month. Most of the time, I barely glance at the emails aside from deleting them. Something has to really catch my eye for me to open the email, even if the email is from my favourite retailer.

While email advertising isn’t very effective on me, word of mouth sure is. Last week, my coworker came back from lunch and told me about towels, sheets, picture frames and other household items being on clearance at the local Zellers. The next day, I was at Zellers shopping for frames, towels and sheets. This weekend, my sister was telling me about the summer clothes clearance at a local clothing shop – today, guess where I found myself (I only bought a tank top – I somehow managed to restrain myself). I feel like hearing the word ‘clearance sale’ from someone results in a Pavlovian response.

It seems as though hearing about a sale from someone I know gives credence to the quality of the sale. It’s almost as though if the sale was good enough for someone to tell me about it, I have to check it out. Weird ‘eh? I don’t budge when retailers email me extolling their clearance sales, but get someone I know to tell me about it and I’ll be all over that sale. When someone tells me about a sale, I need to work on treating it like an email and delete it.

What kind of advertising works on you?


Categories: Shopping | Tags: , , | 8 Comments

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8 thoughts on “Please don’t tell me about sales

  1. I’m in marketing, and I like to think I’m immune to most advertising tactics. Unfortunately I’m woefully human so I often fall prey to free shipping deals and the like. The thing that gets me most is the sort of lifestyle advertising that brands like Lululemon do. It sucks me in every time.

    • Free shipping is pretty tempting. I’ve never really paid much attention to lifestyle advertising – I’m going to check out lululemon and see just what kind of lifestyle they advertise.

      • Cait

        Lulu doesn’t work for me. I once read a story about how women only buy lulu products so other women see them in it and I realized how true that was. Plus, I just can’t justify spending $100+ on a pair of capris I’m going to sweat in.

  2. Ahh ! With all of the Zeller’s closing, I definitely hit up the sales there too. :S Advertising tactics that work for me is the Clearance section.. I’ve bought multiple things I did not need from those. Luckily I’ve learned my lesson and now can restrain myself!

  3. I get where you are coming from, but if a retailer happens to email me a coupon-I kindof get sucked in. I never pay full price for anything-but I wonder how much I could save if I just merely abstained. Enjoy the sheets!

  4. The Asian Pear

    I need the sales to be incredibly good… At least 40% off. I go for end of the season sales and clearance sales too. I don’t buy a lot though. Just what I need.

  5. Cait

    I can honestly say that I’m not much of a shopper, so most types of advertising don’t work on me, but I also hate to say that I suffer from “brand” loyalty. I don’t mean expensive, luxury brands… just that I only buy books off, I buy most of my jeans from Old Navy, work clothes from Ricki’s, etc. I look for sales at all of those places, and don’t often visit “new” stores, even if someone tells me there is a good deal.

  6. That kind of email advertising definitely doesn’t work on me. I’ve never been a fan of that pushy marketing idea. However I’m not much of a shopper. I mostly go off referrals from friends!

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